About me

About me

Behind the pixels

Behind the pixels

I'm a Senior Product Designer with 8+ years across conversion, retention, and core features in B2C products.

Years in growth have made me fluent in data and A/B test, but metrics is only a compass. I believe in intuition and customers over data. At the end of every experiment is a real person experiencing real products, and that's who I design for.

I'm a Senior Product Designer with 8+ years across conversion, retention, and core features in B2C products.

Years in growth have made me fluent in data and A/B test, but metrics is only a compass. I believe in intuition and customers over data. At the end of every experiment is a real person experiencing real products, and that's who I design for.

These days I split my time between Las Vegas and New York. When I’m not designing, you’ll find me outside climbing, wandering in new neighborhoods, or chasing good food.

These days I split my time between Las Vegas and New York. When I’m not designing, you’ll find me outside climbing, wandering in new neighborhoods, or chasing good food.

Experience

Business Insider

Senior Product Designer

2022 – 2026

Lead growth-focused design initiatives across subscription products, collaborating with cross-functional teams to optimize acquisition, activation, and retention metrics.

Barstool Sports

Product Designer

2020 – 2022

Led an e-commerce redesign that boosted engagement 16%, shipped a hit iOS game (6k downloads in week one, 4.9 stars), and migrated the design system from Sketch to Figma.

Quartz

Junior Web Designer

2018 – 2020

Designed data visualizations and interactive branded content experiences by collaborating with writers, producers, and engineers.

Peach & Lily

Graphic Designer

2017 – 2018

Created marketing assets and packaging design end-to-end, producing social/newsletter content, and co-managing the Shopify store, while assisting the CEO on brand-focused print and digital content.

View resume